27 C
Lagos, South Africa and New York
Thursday, June 4, 2020

Nigerian Advertisers Waste Billions of Naira on Celebrity Endorsements- New Study Reveals

… Researchers Recommend Scholarship, CSR, Skills Acquisition Celebrity endorsement has been regarded as one of the most successful marketing/advertising strategies since time immemorial. However, in Nigeria, with companies spending billions of Naira on endorsement deals involving celebrities, the phenomenon is not yielding the desired result,...

Despite strong GDP growth over the last ten years, Africa has failed to generate economic opportunities for its booming youth population-Mo Ibrahim

Press Release Tuesday, October 30,2018 African governance progress lagging behind needs and expectations of growing population, finds 2018 Ibrahim Index of African Governance Despite strong GDP growth over the last ten years, Africa has failed to generate economic opportunities for its booming youth population Dakar and London, 29...

Nigeria buys 4.79bn litres of petrol in Q2 – NBS Report

By; Okafor Joseph Wednesday, August 8,2018 The National Bureau of Statistics (NBS), reports reveals that 4.79 billion litres of Premium Motor Spirits (PMS) was source abroad into the country in the second quarter. The NBS noted in its “Petroleum Products Imports and Consumption (Truck Out) Statistics’’ report...

P+ Measurement upgrades PR audit report services

Press Release Wednesday, April 17,2019 Lagos, Nigeria – Independent PR performance audit agency, P+ Measurement services, has revamped its Independent PR audit reporting services in Nigeria. The new reporting template will help P+ broaden and maximize its offerings by providing inference driven PR measurement and Performance audit...

How relocating tank farms in Apapa would ease traffic congestion in Lagos – expert

Lagos – A Maritime Expert, Mr Peter Obi, says relocating the tank farms from Apapa Wharf area, Lagos state will stop the perennial traffic congestion in the state. Obi, who doubles as a member of the Council for the Regulation of Freight...

Shell, Chevron, Dangote Emerge Best 100 Companies to Work for in Nigeria

he Jobberman 2019 Report on the ‘Best 100 Companies to Work for in Nigeria,’ has been released in Lagos, where Shell, Chevron and Dangote emerged the top best three companies to work for in Nigeria, with Shell taking the lead, followed by Chevron and...

Savannah Energy Presents Financial and Operational Update

Savannah Energy PLC, the British independent energy company focused around activities in Nigeria and Niger, is pleased to provide a financial and operational update for the FY 2019 and for the c.19 week period of ownership of the Nigerian Assets from 15 November 2019...