FBN Holdings Plc has officially rebranded to First HoldCo Plc (FirstHoldCo) in a strategic move aimed at unifying its subsidiaries, reinforcing its legacy, and solidifying its dominance in the financial services sector.
Thank you for reading this post, don't forget to subscribe!The name change, announced by the company’s Secretary, Adewale Arogundade, will be implemented across all its subsidiaries, reflecting a forward-looking vision and commitment to innovation.
Speaking on the development, Group Managing Director, Wale Oyedeji, described the transition as a defining moment in the company’s history.
“This rebranding is not just about changing our name—it marks a renewal of our purpose, vision, and commitment to delivering world-class financial solutions. By unifying our identity, we strengthen our leadership position in Africa while enhancing our global presence.”
Oyedeji assured stakeholders that the transformation would drive operational efficiency, boost investor confidence, and position FirstHoldCo as a stronger player in both local and international markets.
“With a clearer and more cohesive brand structure, we are set to provide seamless financial solutions tailored to businesses and individuals. This is about balancing our rich heritage with progress, ensuring we remain ahead of industry trends with a customer-centric approach,” he added.
As the financial sector continues to evolve, FirstHoldCo aims to leverage new opportunities in Nigeria and beyond, reinforcing its role as a trusted partner in the global financial ecosystem
