Nestle Lowers Sales Growth Forecast as Consumers Tighten Budgets

Date:

July 25 – Nestle (NESN.S), the world’s largest packaged food company, reduced its sales growth outlook on Thursday, citing a need to slow down price hikes sooner than anticipated due to increasingly cost-conscious consumers. This news led to a 4.3% drop in its shares during early trading.

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Nestle now predicts full-year organic sales growth of at least 3%, down from the previous forecast of about 4%. First-half sales rose by 2.1%, slightly below the average analyst estimate of 2.5% growth, according to a company-provided consensus.

“There is value-seeking behavior among consumers. There is pressure, especially at the low-income range,” CEO Mark Schneider said in a media call, identifying North America, Europe, and China as key regions where this trend is prevalent.

The Swiss company raised its prices by 2%, less than the 3% expected by analysts, marking a continued slowdown in price increases. This moderation follows years of significant price hikes aimed at preserving profits and offsetting higher materials costs.

Jefferies analyst David Hayes noted that the pricing shortfall might cause investor concerns about 2025 margins and raises questions about the “brand strength” of Nestle and the broader sector.

Despite the pricing challenges, Nestle managed to increase its sales volumes in the first half, with real internal growth (RIG) up 0.1%, compared to the consensus estimate of a 0.5% decline.

“Across the spectrum of Nestle’s categories, in terms of quality of category, pricing looks bad,” Bernstein analyst Bruno Monteyne said. He pointed out that the weakest price hikes were in coffee and pet food, typically Nestle’s strongest sellers, while commoditized categories like milk products and prepared dishes saw price declines in the second quarter.

Nestle’s underlying trading operating profit was 7.8 billion Swiss francs ($8.8 billion), aligning with the company-provided consensus.

Gbenga Samson
Gbenga Samsonhttp://ThisDayLive.com
Samson Gbenga Salau [Editorial Board Adviser] Gbenga Samuel Salau is a professional journalist with over 17 years experience in journalism, he is a graduate of Communication and Language Arts, University of Ibadan. On completion of his youth service, he joined The Guardian as a freelance journalist and was later absorbed as a staff. While in the University, he was a campus journalist reporting for the Independence Hall and Faculty of Arts Press Clubs. As a campus journalist, he won the following awards; Independence Hall Press Best News writer; University of Ibadan Union of Campus Journalists’ Best News Reporter/Writer; First Runner-up, Reuben Abati Award for Investigative Journalism; Association of Faculty of Arts Students’ Press Best Reporter; University of Ibadan Union of Campus Journalists’ Best Political Writer; Winner, Reuben Abati Award for Investigative Journalism, and University of Ibadan Union of Campus Journalists’ Best Interviewer. He served the Association of Communication and Language Arts Students, as the Public Relation Officer, the same year he was appointed the News Editor of the Association of Faculty of Arts Students Press. The following session, he was made the General Editor, and a member of the 13-man University of Ibadan Students’ Union Transition Committee. As a reporter in The Guardian, in 2014, he won the Promasidor Quill Award Best Report on Nutrition and DAME Business Reporting category. In the 2015 edition of the Promasidor Quill Award, he won the best Report on Nutrition and Brand Advocate Categories, while in 2016, he won the NMMA Print Journalist of the Year, first runner-up Golden Pen Reporter of the Year and SERAs CSR Awards. Gbenga Salau loves traveling, reading, and listening to songs with good lyrics no matter the genre.

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