Jumia CEO Francis Dufay Discusses Company’s Growth Strategy in Africa

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Francis Dufay, CEO of Jumia, shares insights into the company’s recent achievements and expansion plans across Africa.

Following a phase of restructuring, the Group experienced positive momentum in the first quarter, overcoming currency challenges through optimized management and growth in key metrics.

Key Market Focus: Africa

Africa, with its vast untapped demand, remains a pivotal market for Jumia. The company is enhancing its supply and logistics networks to better serve the continent’s needs.

Recognizing the potential, Jumia aims to bolster its customer base, leveraging a wider product range to capture a larger market share. Additionally, it tailors offerings to suit African consumers’ purchasing power by providing affordable products.

Confidence Amid Challenges

Despite macroeconomic hurdles in recent years, Dufay remains confident in the resilience of Jumia’s business model. The company demonstrates adaptability to the nuances of the African market, ensuring sustained growth and relevance.

A Promising Future Ahead

Dufay foresees a bright future, anticipating exponential demand growth in Africa. Jumia aims to solidify its position as a leading e-commerce player on the continent, poised to capitalize on emerging opportunities and shape the digital landscape.


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Godwin Okafor
Godwin Okaforhttps://naija247news.com
Godwin Okafor is a veteran Financial Journalist, Internet Social Entrepreneur, and the visionary Founder of Naija247news Media Limited. With an extensive career spanning over 16 years in financial journalism, Godwin possesses a wealth of experience that seamlessly bridges both traditional and digital media landscapes. His journey in journalism commenced at Business Day, Nigeria, where he laid the foundation for his prolific career. In 2010, Godwin took a bold step by founding Naija247news Media, a platform that has since become a prominent player in delivering timely and accurate news. Educationally, Godwin Okafor holds a Bachelor's degree in Industrial Relations and Personnel Management from the prestigious Lagos State University, Ojo, Lagos. His commitment to continuous learning led him to the Lagos Business School, where he further honed his skills. Additionally, he is recognized as a Fellow of the University of Pennsylvania, having successfully completed the Wharton Seminar for Business Journalists. Throughout his illustrious career, Godwin has earned acclaim by winning numerous journalism awards, a testament to his dedication to excellence in reporting. Beyond his role as a Financial Journalist, Godwin Okafor wears the hat of the Chairman at Emmerich Resources Limited, the publishing entity behind Naija247news. His visionary leadership has played a pivotal role in shaping the media landscape and establishing Naija247news as a trusted source of information. Godwin Okafor's multifaceted expertise, commitment to journalistic integrity, and leadership in the realm of business journalism underscore his influential presence in both the media and entrepreneurial spheres.

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