African Music Shines Globally: From FIFA World Cup to Grammy Awards

Date:

ABUJA, Nigeria (AP) — Feb 2, 2024

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African music is experiencing a breakthrough on the global stage, overcoming longstanding structural challenges to capture international audiences and dominate dance floors. The journey includes electrifying performances at the FIFA World Cup, a newly introduced Grammy Awards category, and an increased presence on global music charts.

A new Grammy category, “Best African Music Performance,” will be featured at the upcoming awards ceremony, recognizing regional musical traditions and applauding recordings that incorporate unique local expressions from across the African continent. Nigerian producer LeriQ, instrumental in Burna Boy’s Grammy-winning album “Twice As Tall,” views the Grammy as a global acknowledgment of musicians’ accomplishments and hard work.

Sub-Saharan Africa witnessed the fastest-growing recorded music revenues in 2022, as reported by the International Federation of the Phonographic Industry’s Global Music Report 2023. This growth is fueled by emerging genres such as Afrobeats and Amapiano. Afrobeats, a blend of West African music styles, and Amapiano, combining South African kwaito with jazz, house music, and soulful vocals, have gained immense popularity.

Streaming platforms play a crucial role in promoting African music globally. Afrobeats streaming on Spotify alone has surged by over 500% since 2017. Nigerian artist Rema’s track “Calm Down,” featuring Selena Gomez, became the first by an African artist to reach 1 billion Spotify streams, marking a historic achievement.

A key factor in the success of Afrobeats lies in its reflection of daily life through a mix of Pidgin and local languages, melodies, drum patterns, heavy rhythms, and poetic styles. Songs often mirror the experiences, struggles, and culture of the people.

The appeal of African music has extended beyond entertainment, becoming a powerful tool for addressing societal issues. Artists like Nay wa Mitego and Burna Boy use their music to tackle corruption, governance, and police brutality, amplifying their voices against repression.

African music has graced major sporting events, with artists like Burna Boy and Davido performing at the UEFA Champions League final and FIFA’s Ballon d’Or event, respectively. The continent’s rich musical heritage is gaining recognition globally, with five-time Grammy winner Angélique Kidjo standing as one of its greatest exports.

While African music continues to captivate audiences worldwide, challenges persist, including limited funding, infrastructure issues, and the need for greater institutional support. The internet has played a pivotal role in democratizing African music, providing artists with opportunities to showcase their work and connect with audiences.

Despite hurdles, the global appeal of African music is on the rise. As the continent’s young and culture-savvy population continues to grow, the influence of African melodies and tunes is expected to increase, contributing to a diverse and dynamic global music landscape.

Bisi Adele
Bisi Adelehttps://naija247news.com/
Bisi Adele: Illuminating Stories with Insight and Precision Senior Correspondent | Naija247news.com Overview: Bisi Adele is a seasoned Senior Correspondent at Naija247news.com, renowned for her skillful storytelling and comprehensive coverage of diverse news topics. With a passion for investigative journalism, Bisi navigates the intricate landscapes of current affairs with a commitment to delivering accurate, thought-provoking, and engaging news pieces. Professional Journey: Bisi's journalistic journey is marked by a dedication to uncovering untold stories and providing in-depth analyses. Joining Naija247news.com, she has consistently demonstrated a keen awareness of the pulse of current events, ensuring that her reporting reflects a deep understanding of the socio-political landscape. Areas of Expertise: Specializing in investigative reporting, Bisi Adele is adept at unraveling complex narratives. Her expertise spans a wide range of topics, including politics, social issues, and human-interest stories, making her a versatile and valued Senior Correspondent. Contributions: Bisi's contributions to Naija247news.com go beyond the surface, offering readers nuanced perspectives and insights. Her thought-provoking articles and in-depth analyses contribute significantly to the platform's reputation for reliable and informative news coverage. Educational Background: Bisi holds a degree in Journalism, complemented by continuous learning in investigative reporting techniques. Her educational foundation equips her with the skills needed to delve deep into stories and present them in a compelling manner. Health and Meds Journalism: Adding a unique dimension to her expertise, Bisi collaborates with Akinlabi Bisola, a distinguished health and meds journalist with a deep background in Public Health Education. Akinlabi holds a B.Sc in Health Education and a Masters in Public Health Education. Readers can explore their health-related articles on Akinlabi's website [thelbybisola.com](#). Innovation and Engagement: In an era of evolving media dynamics, Bisi Adele embraces innovation and audience engagement. Leveraging digital platforms and emerging storytelling techniques, she ensures that her stories resonate with a diverse audience, fostering meaningful conversations. Awards and Recognition: Bisi's dedication to journalistic excellence has earned her recognition in the form of awards. Her notable contributions to reporting have not only enriched Naija247news.com but have also left a lasting impact on the journalism landscape. Vision for the Future: Looking ahead, Bisi Adele envisions a future where journalism continues to be a catalyst for positive change. Her commitment to uncovering truth, amplifying unheard voices, and contributing to a more informed society underscores her vision for the evolving landscape of news reporting. Connect with Bisi Adele: - LinkedIn: [Bisi Adele](#) - Twitter: [@BisiAdele_N247](#) In the vibrant world of journalism, Bisi Adele stands as a beacon of journalistic integrity, combining experience, expertise, and a forward-looking vision to illuminate the path of understanding for a global audience.

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