Netflix advertising chief says ad tier crosses 23 mln monthly users – Variety


Jan 10 (Reuters) – Netflix’s (NFLX.O) ad-supported tier has reached more than 23 million global active users per month, the Variety magazine reported on Wednesday, quoting the streaming giant’s advertising chief Amy Reinhard.

Thank you for reading this post, don't forget to subscribe!

The ad tier plan was launched in November 2022 in 12 markets, including the United States, to attract more customers and add a new revenue stream as competition for online viewers intensified.

A year after its launch, Netflix said the ad tier plan had reached 15 million active users per month

The streaming giant has been hiking prices on its ad-free options in an effort to nudge more subscribers to the other tier, where commercials help bring in more revenue.

“Of Netflix’s customers on ad-supported plans, 85% of are streaming on the platform for more than two hours per day,” the report quoted Reinhard as saying at the Variety Entertainment Summit at CES 2024 at Las Vegas’ Aria Resort and Casino.

An Insider Intelligence report projected last month that Netflix is set to pull ahead of Disney+ in the race for U.S. advertising dollars next year, as price hikes and a password-sharing crackdown pull more viewers to its ad-supported plan.

Share post:



More like this

President Tinubu appoints Ibrahim Gaga as new Executive Director of NEXIM Bank

February 22, 2024. Azonuchechi Chukwu. President Bola Tinubu has approved the...

Wema Bank rewards winners in 5 for 5 promo

February 22, 2024. Azonuchechi Chukwu. Wema Bank Plc has announced that...

Investors Gain N165 Billion as All Share Index soar by 0.30%

February 22, 2024. Azonuchechi Chukwu. The Nigerian Bourse on Wednesday, advanced...

Binance Caps Tether Selling Price, Affirms Readiness to Collaborate with Nigerian Authorities

Binance, a leading peer-to-peer exchange platform, has implemented measures...
WP to LinkedIn Auto Publish Powered By :