Amidst the economic hardship in the country, Nigerians who find solace in alcoholic beverages may face higher costs.Thank you for reading this post, don't forget to subscribe!
This comes as Nigerian Breweries Limited has decided to increase the price of beer starting from August 10, 2023.
According to a letter seen by Naija247news and signed by the Sales Director, Ayo Lawal, the price hike is necessary due to the continuous rise in input costs and the need to mitigate its impact.
The letter dated 1st August states, “This is to inform you that we will review the prices of some of our Stock Keeping Units (SKUs) effective Thursday, 10th August 2023. This review has become necessary because of continued rising input costs and the need to mitigate the impact.”
While expressing appreciation to its partners, Lawal added, “In appreciation of our great partnership and your commitment, we will deliver at current prices all open orders that are fully funded and created in our system before 00.00hr on Thursday, 10th August 2023.”
As one of Nigeria’s prominent breweries, this decision is expected to have a ripple effect on the country’s beverage market, with consumers bracing for the possibility of paying higher prices for their favorite brews.
Nigerian Breweries is known for producing popular beer brands such as Star Lager, Gulder, Legend Extra Stout, Heineken, Goldberg, Life, and Star Radler, among others. They also produce non-alcoholic drinks like Maltina, Amstel Malta, Fayrouz, Climax Energy drink, and Malta Gold.
With the recent removal of subsidy and the floating of the Naira by President Bola Tinubu’s administration, Nigerians have experienced an increase in the cost of goods, further impacting their daily expenses.