By Joshua Olomu
Abuja, Nov.19, 2020 A Non-Governmental Organisation, (NGO), Ambassadors Initiative for Development and Empowerment (AIDE), on Thursday inaugurated a project to promote Made-in-Nigeria products.
Naija247news reports that the projects tagged: ‘Business Stakeholders Advocacy Engagement Project’, is an initiative to also promote market-dominance of locally made goods.
Mr Chimene Paul, Executive Director, AIDE, said at the inauguration in Abuja that the campaign was a flagship project of the ‘Nigeria Market’, an online advocacy platform that promotes patronage of locally-manufactured brands.
According to him, the Business Stakeholders Advocacy Engagement Project is to spearhead dialogue among key stakeholders.
He said the stakeholders included governments, manufacturers, middlemen and consumers to revamp the Nigeria economy.
He added that the project was to offer spotlight and promotions for local manufacturers, thereby expanding their customer –base by bringing their products closer to consumers.
“Nigeria is one of the highest importers of essential and non to essential goods in Africa, and the country also doubles as the world headquarters of poverty.
“Some of these imported products are also produced in Nigeria; imagine the economic benefits, if we create a system as stakeholders that encourage market-dominance and patronage of locally-manufactured products.
“Jobs will be created, more taxes will be paid, Government will have more funds to execute its mandate and the economy will do better.
“This is achievable and that is one of the reasons for this stakeholders’ engagement, to rub minds and make things happen.
“As part of the project, strategic measures have been put in place to draw attention to locally-manufactured Nigerian products and bring them close to consumers,” he said.
Paul said plans were under way by the NGO to spread the ‘buy made-in-Nigeria’ mantra across the country
He, therefore, urged governments at all levels to enact policies that would strengthen and give strategic market advantages to local products.
He also called for the involvement of the organised private sector as key stakeholders in formulating economic policies.
“Our media crew will visit 250 manufactures across sectors in the six geo-political zones of the country to create 15 minutes documentaries on their products that will be aired on major stations and online platforms.
“We will trend the hash-tag “#BuyNaija2GrowNaija” on social media to moblise Nigerians and make the campaign a norm for Nigerians to give preference to locally-manufactured products,” he said.
Naija247news reports that highpoint of the event was the unveiling of the campaign hash-tag “#BuyNaija2GrowNaija” by stakeholders at the event.
Entrepreneurs and other stakeholders drawn from both the public and the private sectors were present at the event.