Nigeria’s mobility startup raises $7m to scale moto-taxi transportation in Africa


LAGOS, June 20th, 2019 —, the pioneering Nigerian mobility startup, announced today that it has raised $7 million from an elite group of strategic and financial investors from the US, Europe, Asia and Africa.

The investor group includes Novastar Ventures, a Nairobi and Lagos-based VC firm, Yamaha Motor Co. Ltd, a world-leading Japanese motorcycle and marine hardware manufacturer, Breakthrough Energy Ventures, an investor-led fund backed by some of the world’s leading business executives, Africa-based Zrosk Investment Management, a regionally focused multi-asset investment management company, and Dutch investor Goodwell Investments’ uMunthu Fund, a €100mn inclusive growth fund for Sub Saharan Africa (via its West Africa co-manager Alitheia Capital).

This round brings’s total fundraising to $8.5m. Existing investors include Techstars, Olive Tree Capital, Venture Garden Group, RightSide Capital Management, Shell Foundation and angel investors such as Greg Schroy and Michael Lazerow.

Adetayo Bamiduro, CEO and Co-founder, said, “MAX is building technology infrastructure and financial services to make mobility safe, affordable and accessible to 1 billion Africans. This isn’t just about building mobile apps. It is about creating financial, technology and operating infrastructure where it never existed”

Yoshihiro Hidaka, President, Chief Executive Officer and Representative Director of Yamaha Motor Co. Ltd., spoke about his excitement at’s potential during a recent visit to’s HQ in Lagos. plans to use the funding to expand to 10 cities across West Africa, scale its technology infrastructure, deploy mobile payments in partnership with Mastercard, introduce an electric fleet and deploy new vehicle categories, including 3-wheel tuk-tuks. plans to scale its operations and engineering teams to accelerate growth in user adoption, said CFO Guy-Bertrand Njoya. He added: “This is where the adventure begins. We are excited by the opportunity to foster widespread financial inclusion for the unbanked and underbanked across the continent through the development of our transportation-finance platform.”, which has a strong presence in South-West Nigeria, intends to grow its geographic footprint rapidly, adding customers across Nigeria, Ghana, and Ivory-Coast. “ is uniquely positioned to revolutionize the way Africans move whilst also empowering thousands of motorcycle-taxi drivers. By innovating quickly, we are thrilled to transform Africa’s mobility space at an accelerated pace,” said Chinedu Azodoh, CGO and Co-founder.


Founded in 2015, is a mobility platform that connects users to vetted professional motorcycle-taxi drivers (known as MAX Champions) via a mobile app. increased the amount of rides by 17x in 2018 and targets a $80 billion market across sub-Saharan Africa. It provides safe, affordable and accessible rides, helping its customers weave through Africa’s mostly unpaved and congested roads quickly and safely. has completed over 1,000,000 trips and is one of Jumia’s largest delivery partners in West Africa.

For more information, please contact:

Frances O. Udukwu

Manager, Corporate Performance & Transformation,

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Godwin Okafor is a Financial Journalist, Internet Social Entrepreneur and Founder of Naija247news Media Limited. He has over 16 years experience in financial journalism. His experience cuts across traditional and digital media. He started his journalism career at Business Day, Nigeria and founded Naija247news Media in 2010. Godwin holds a Bachelors degree in Industrial Relations and Personnel Management from the Lagos State University, Ojo, Lagos. He is an alumni of Lagos Business School and a Fellow of the University of Pennsylvania (Wharton Seminar for Business Journalists). Over the years, he has won a number of journalism awards. Godwin is the chairman of Emmerich Resources Limited, the publisher of Naija247news.

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