Caritas Communications deepens PR practice with new book


Leading public relations, reputation management and digital engagements consultancy, Caritas Communications has presented a new book, ‘Public Relations Thoughts and Deeds,’ to the public.

The 128-page book, written by the Founder and Chief Executive Officer of Caritas Communications, Adedayo Ojo, chronicles the evolution of Public Relations (PR) practice in Nigeria, gives a global perspective of the practice, while presenting an array of case studies to readers.

This book “provides valuable insights for professionals, managers, and business persons who seek an understanding of what PR really is, and how it can be deployed in a strategic manner to help achieve corporate and business objectives, said Opeyemi Agbaje, who reviewed the book at the Caritas Reputation Leadership Roundtable event where the book was officially presented to the public in Lagos.

The Caritas Leadership Reputation Roundtable brought together key players in the public relations community in Nigeria, top executives from various institutions, as well as academia.

Speaking at the event, Mr. Ojo said, “We are convinced that Ethics, Reputation and Technology, cannot take the backseat if Nigeria is to move forward. We are today reminding ourselves of the importance of doing the right thing as we work together to build the Nigeria of our dreams.”

The keynote address was delivered by Emeka Oparah, Vice President, Corporate Communications & CSR, Airtel Nigeria at the event which was chaired by Femi Adesina, Special Adviser to the president on Media & Publicity. It also featured a robust panel discussion that centered on Ethics, Reputation and Technology and how they impact Nigerian Society.

The panel discussion was moderated by John Ehiguese, President, Public Relations Consultants Association of Nigeria (PRCAN). The panel featured Yomi Badejo-Okusanya, President of African Public Relations Association (APRA); Tunji Abioye, CEO Fuel Communications; as well as Omobolanle Victor-Laniyan, Head Sustainability, Access Bank Plc.

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