Cadbury Signs Partnership with Nigeria Football Federation, Unveils Tom Tom as the official candy of the Super Eagles


By Okafor Joseph

Monday, March 19, 2018

TomTom and the Nigeria Football Federation (NFF), has signed a three-year contract that confers TomTom as the Official Candy of the Super Eagles. TomTom, a product from the stables of Cadbury Nigeria Plc has supported the Super Eagles for a decade

At a joint media parley to announce the partnership and official signing of the contract, the Managing Director of Cadbury Nigeria Plc. Mr. Amir Shamsi According to him , “we are delighted to announce TomTom as the official candy of the Super Eagles. This year makes it the tenth year since we first announced this valued partnership in 2008. We are proud to say our that partnership with the Nigeria Football Federation and by extension; the Super Eagles of Nigeria is not a coincidence. It remains a deliberate effort by Cadbury and TomTom to connect with Nigerians and their passion for the beautiful game”

Speaking further, Shamsi reiterated that “we promise to continuously support the Super Eagles and seize this opportunity to enjoin Nigerians to give their full support to the team. TomTom believes in the Super Eagles and Nigerians too should believe in the Super Eagles – they are poised to make us proud” Shamsi said.

According to the Category Marketing Lead, West Africa, Mrs Uwadiae Chidinma, “TomTom is a Candy with a purpose. It delivers soothing relief and mental invigoration. It has remained relevant over the decades despite other competitive offerings in the market. TomTom is undisputedly one of the most ubiquitous brands in the country”.

The President of the Nigeria Football Federation, Mr. Amaju Pinnick, lauded Cadbury Nigeria and revealed that the NFF will work in tandem with TomTom and leverage on the partnership to bring glory to the national teams at every tournament. Pinnick said, “we are grateful to TomTom for being a backbone of all our national teams. TomTom is a premium brand from Cadbury Nigeria Plc”.

Clamouring for support, the Brand Manager, Candy West Africa, Mr Aruleba Olumide said “Cadbury Nigeria Plc, are happy to support the Super Eagles. We urged all Nigerians to go all out and support the Eagles cheering them to victory. TomTom loves the Super Eagles”.

The NFF’s vice-president Mallam Shehu Dikko, said : “The new deal with TomTom is three years and the two parties will continue working together to develop grassroots football in Nigeria and further   take football to a greater height so that it will be a win-win situation,” Dikko said

The NFF President, speaking in confident assured Nigerians that the super eagles with positive result in training, with all friendly matches put together, also with the NFF fighting to meet the FIFA’s $2.8M budget target without waiting for FIFA’s money and with partnership with Tom Tom it is clear that super eagles can make Nigerians proud he noted.

Finally, Pinnick, revealed that super eagles is going to the World Cup with everything that will enable them win the World Cup.




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