South Africa’s Shoprite launches ‘Made in Nigeria’ campaign

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Shoprite Nigeria, undoubtedly the leading retail store in Africa has flagged off a campaign to promote made in Nigeria products.

The flagship event which took place in the Shoprite store at the Ikeja Mall had in attendance top-flight manufacturers, start-ups and members of the press.

The event which is the first of its series is aimed at strengthening existing relationships with producers, identifying gaps, harnessing new opportunities in line with improving the economic stability of the country, alongside creating the chance for local producers to showcase products and goods manufactured in Nigeria for export.

It is also hoped that the move would encourage entrepreneurs who are in the business of production to partner with Shoprite to make Proudly Nigeria products a household name both locally and internationally.

According to the Regional Manager of Shoprite in the southern division, Olufemi Oke, “Patronising the local manufacturers will have a lot of multiplier effect on the economy. The gross domestic product (GDP) of the country will increase, Nigeria will increase its foreign reserve and more people will be employed.”

He stressed that over 80 percent of the products in Shoprite stores are locally sourced and less than 20 percent are imported.

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