Scott Hogan has completed his £12million move to Aston Villa following a month-long saga surrounding his future.
Villa boss Steve Bruce, a big admirer of the 24-year-old, has won the race to sign his priority target after West Ham pulled out.
Hogan arrived at Aston Villa’s Bodymoor Heath training ground for a medical earlier on deadline day and has now put pen to paper.
West Ham were originally pursuing the forward but cooled their interest, leaving Villa scope to make a late bid.
The transfer is said to be worth an initial £9million up front, rising to £12m with the remaining sum comprising a series of add-ons.
Hogan had initially wanted a shot at the Premier League but, with doubts about his injury record, West Ham decided against meeting Brentford’s original £15m asking price.
Bruce has shown more confidence however, and is a big admirer of Hogan’s non-stop running style. The Villa manager has wanted to reshape his attack and has now brought in a centre-forward with 14 goals in 27 games this season.
Villa have financed the move by agreeing to sell Ashley Westwood to Burnley for £5m and Jordan Ayew to Swansea, for Neil Taylor plus £5m.
The club had been prepared to launch another bid for Jordan Rhodes after seeing a £6m offer rejected by Middlesborough but look to have been able to secure their preferred target.