Nissan eyes premium customers in Nigeria with new facility


<Stallion NMN has inaugurated an ultramodern Nissan showroom and service centre in Victoria Island, Lagos, which will cater for the needs of its existing and prospective premium customers in the highbrow area.

According to the auto firm, the three-storey facility will specifically serve as a sale, spare and service centre, providing the 3s services under a convenient atmosphere and as speedily as possible.

The Managing Director, Stallion NMN, Mr. Parvir Singh, said at the media inauguration of the outlet, “The construction of this new Nissan facility is in line with our business expansion plan to provide a higher level of customer satisfaction through integrated facility and enhanced hospitality.”

Singh said the new facility was coming about two years after the Nissan franchise was re-launched in Nigeria between Nissan Motor Company and the Stallion Group and declared that it would allow customers to see a more complete line-up of Nissan vehicles.

According to him, with the new facility, the Nissan brand now has standard 3s centres in Nigeria; the others are in Gbagada (Lagos) and Abuja.

The company also said in a statement that the new showroom was built to standard with generous theatre-like display arena and a cantilever exhibition platform on the second floor capable of holding up to 10 vehicles at a time with a quick service facility, canteen, offices and a conference room.

“Also incorporating Nissan’s latest Retail Visual Identity, customers can view their cars from the comfort of the customer lounge and enjoy facilities such as coffee bar, wide-screen TV and Wifi service,” it stated.

Singh said the project was part of the company’s core strategies of delivering world-class customer experience and asserting Nissan’s increasing potential in the Nigeria’s automobile market.

He said the Nigerian market remained significant to the Nissan’s cardinal objective of meeting its global corporate identity for quality service and customer satisfaction.

“Nissan’s global objective has conveyed the responsibility of repositioning and enhancing Nissan’s influence in Nigeria on Stallion NMN,” he said.

He also noted that the futuristic Victoria Island outlet was another reflection of Nissan’s spirit and style and commitment to excellent brand image and reinvigoration of customers’ confidence in the brand’s products and services.

Singh said the facility would create an improved atmosphere for quality experience and enhanced customers’ interactive relationship with the Nissan brand.

He explained that the Stallion NMN Victoria Island outlet was an initiative of the Stallion Group, which followed the Nissan’s module for corporate identity and standards used across Nissan’s dealership network worldwide