LAS VEGAS — For the consumer who wants a smartphone to make an impression, the Lamborghini nameplate can do that — for a cool $6,000, shipping included.
Despite an uncertain economy and declining prices for mobile devices, the Italian-based company says it may be unable to meet demand.
“Luxury is not a need, but it is a way to stand out,” said Bob Hatefi, CE at Lamborghini Mobile, a company formed by Tonino Lamborghini, the son of famed car designer Ferruccio Lamborghini.
“We provide technology as well as luxury. We are not after volume.”
The company is not related to Lamborghini cars, which are now produced by a division of Volkswagen.
The handset, which sells as an unlocked device accepting dual SIM cards for international travel, has a five-inch high-definition display, 20 megapixel camera and can connect to mobile networks around the world.
The 88 Tauri handset is offered in black, gold and steel silver and is finished with high-grade leather available in five colours. Each phone is assembled by hand and receives a unique device number.
The company also makes headphones and other audio products, and an earlier smartphone selling for about $4,000.