Nigeria’s leading public opinion polling and research organisation, NOIPolls Ltd, has said that consumers in the country are positive about their personal state and the stability of the nation’s economy.
Thank you for reading this post, don't forget to subscribe!The NOIPolls made the observation in its monthly polling for Consumer Confidence Index (CCI) for January which was released on Tuesday.
The poll said the optimism was expected to result in the purchase of more goods and services and ultimately stimulate economic growth.
According to the poll, the score for January was 83.9 points and the CCI comprises two independent variables, the Present Situation Index (PSI) and Expectation Index (EI).
The NOIPolls said the CCI provided consumer assessments of the economic situation as well as the intentions and expectations of Nigerians for the future.
It noted that the PSI of 64.7 showed that many Nigerians were satisfied with their present personal and economic situation.
The poll also showed that the EI score of 96.9 revealed that consumers were highly optimistic about the future.
NOIPolls said that a total of randomly selected 4,000 adult Nigerians were polled monthly through telephone interviews.
“Since this is our first reading, we clearly cannot identify trends. Once we have a track record of several months, we will be able to draw some conclusions on the patterns observed’’ it said.
Meanwhile, the organisation has introduced two new indices for its polling.
A statement from its Chief Executive Officer (CEO) and Managing Director, Ms Oge Modie gave the names of the indices as the Personal Well-Being Index (PWBI) and the Eagle 30 Business Confidence Index (EBCI).
According to Modie, the NOIPolls PWBI measures factors impacting on the everyday lives of Nigerians and producing a complete view of the individual’s personal well-being.
She added that the Eagle 30 Business Confidence Index measured business leaders’ perceptions and expectations about the Nigerian business environment using the top 30 companies in the country.
On the benefits of the indices, Modie said the different indices could be used as key indicators to measure economic growth, consumer behaviour, the prevailing business environment and impact of policies on the population.
“The introduction of our portfolio of indices encourages enabling stakeholders in all major sectors of the Nigerian economy and across the globe to make informed decisions.
“They also serve as key pointers to would-be investors in the Nigerian economy to enable strategic entry into the country,’’ she said.
The CEO said it would also assist journalists, the academia and other experts in their reports and research. (NAN)
