Recent studies show Kanye West’s popularity among his core audience has plummeted by 66% since he started dating his baby mama, Kim K.
Kanye West’s popularity on the downslide after getting horizontal with Kim K – industry analysis. In less than two years, the 19-time Grammy-award winner’s likability has nosedived by a whopping 66 percent, according to the influential Q scores, a closely watched measure of recognition and popularity that marketers use to evaluate celebrities’ appeal.
Before West began dating the 33-year-old Kardashian star in April 2012, his score was high — a 17 among women aged 18-49.What’s more, the 36-year-old father-of-one was rated even more lofty — a score of 19 — among men 18-34 dating as far back as February 2011.
But shockingly, West’s popularity has plummeted to a mere 3 among women 18-49, the latest results from September reveal. He’s hemorrhaged popularity among his core fan base of men too, but not as significantly as women: West’s most recent Q Score among the 18-34 male demographic was a lowly 13.