Michael Jordaan Joins Mxit As Board Chairman


Michael Jordaan, former Chief Executive Officer of First National Bank
Michael Jordaan, former Chief Executive Officer of First National Bank

Michael Jordaan, former Chief Executive Officer of First National Bank, has joined Mxit – an African built instant messaging platform – as chairman of its board of directors.

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Jordaan takes over from Roger Grobler, who remains on the board as non-executive director.

The ex-bank chief couldn’t hide his joy at assuming his new position, expressing his pride at seeing an indigenous company make significant strides in the development of South Africa’s media industry.

“I have been watching Mxit with interest for several years now. It is difficult not to have a sense of pride about a homegrown South African company making such an impact in the social media and mobile space. It was an easy decision to join as chairman and I am looking forward to playing a part in the future of Mxit, both in South Africa and internationally,” said Jordaan.

“Mxit is a really cool company and has built some world-first innovations over the last eight years. I have spent some time with their development and design team and they have shown me some of the projects they are working on, especially in the smart phone space. I look forward to the announcements that are planned over the next few months.

“One specific aspect of Mxit that I believe is unique is how Mxit is leveraging their technology to help people, particularly in the fields of mobile education and health care,” said Jordaan.

Mxit’s management was also pleased to welcome such caliber of knowledge-filled individual to its board, adding that his acceptance of the offer is a pleasing proof of a valued perception of the Mxit brand.

“Michael’s appointment is a great coup for us. I am sure he has been inundated with offers, and to become part of the Mxit team is a vindication of the direction we have taken and the innovation that is happening within Mxit,” commented Mxit CEO, Francois Swart.

Recently Mxit announced that its monthly active base of 7.4 million users spend an average of 95 minutes a day on the social network, making it the most engaging media platform in South Africa.

Mxit has seen some remarkable brand partnerships arise since giving the market ‘Mxit Launch’. In the last year alone, big brands such as Vodacom, SPAR, BlackBerry, Unilever, Mainstay and KFC have used Mxit Launch and joined the platform.




Babatunde Akinsola
Babatunde Akinsolahttps://naija247news.com
Babatunde Akinsola is aNaija247news' Southwest editor. He's based in Lagos and writes on the Yoruba Nation political issues, news and investigative reports

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