American company offers to partner with Nigeria to transform its industries


DSC_0165At a point that many analysts are of the opinion that Nigerian companies are folding up due to lack of visible plan and near absence of Managerial skills, an American owned company,Broadstreet PR and Event has come to the rescue with the purpose of training and retraining staff in both private and public sectors.

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This was made known by its CEO, Andrea Kamara on Saturday at its first Abuja training program held at Krystal Suite, Wuse 2, Abuja for all Krystal suite staff.

The organization, in partnership with Eden Integrated services limited said it was starting its revival effort in the hospitality industry, after having considered the industry as most critical to foreigners who may want to invest in Nigeria. The CEO had affirmed that in a growing economy such as Nigeria’s, the hospitality industry plays a major role, hence the need to begin its advance training program from that sector.

While addressing the press on the mission of the organisation into Nigeria, and its extreme importance to Nigerian economy, the Executive Director, Eden Integrated Services Limited , Ambassador Utchay Odims affirmed that ” things are evolving, especially in the 21st century, hence being a graduate is not enough to meet up with the pace at which things are moving. We need to upgrade and live up to the global best practice. This is why this programme appears to be one of the most loudable in recent times. Our partnership in this humanitarian gesture is imperative in order to encourage these foreigners who have embarked on this mission despite the growing security problem that currently confronts our country ” Utchay had affirmed.

He further asserted that the aim was to turn around Nigerian companies so they can compete favourably in the international market. He pointed out several ineffective customer services that have over time resulted to poor customer patronage, especially in the hospitality industry, emphasising that after Broadstreet had finished its business tour of Nigeria, there shall be a bigger turn around in the hospitality industry as well as other critical sectors of the economy.

Utchay asserted that the training was not limited to the hospitality industry, but many other organizations that are currently struggling with HR and customer relations issues as well as the day to day running of their business activities. He urged the general public to capitalize on this wonderful humanitarian opportunity to improve on their service delivery.

Responding to questions from journalists, the CEO, Broadstreet PR and event affirmed that Nigeria was considered first amongst other African countries, having considered its great business potentials. In her words;

“I have a passion for what I do. I’m happy being in Nigeria to help transform the nation’s promising and large market. All we are here to do is to close some loopholes that continue to frustrate the nation’s economy. We are also here because, Nigeria’s market is very critical to the African economy, hence the need to assiduously put things right.

Andre said, “Nigeria to an extent lacks international appeal even with it’s human and material potentials. One big issue we have identified to be responsible for some of the challenges was poor customer services. When you travel out of the country, you will find good customer service which is different from what is obtained down here. An improvement in this area as well as effective communication in the various organizational levels will create a better atmosphere for business to thrive. ” She said.

Andre said the training will encompass several areas that the Nigerian market and companies have not fully taken advantage of, such as mobile businesses, online booking and a host of others; assuring that at the end of the project, Nigerians will testify. She further disclosed that her company’s mission into Africa was purely motivated by the passion to be part of Nigeria’s transformation.

Another colleague of Adrea, Stephanie also opined that the Nigerian market needs some improvement for international appeal, so that what is obtained in developed countries can equally be obtained down here.

Speaking further, she said ” We must not always think that the best customer service can only be gotten at big companies, as local organizations in Nigeria, especially hotels can equally compete in this regard. Basically, we are here to give out the trainings different organizations need to be able to compete favourably in the global market”

Also speaking, the CEO of Eden Integrated Services Limited, Ambassador David James Egwu, had opined thus ” this is a movement, and it has just begun. We are into this partnership because we are all passionate about our dear country Nigeria, and we believe that the quality of services we get at different companies and organizations can be standardised with the introduction of this trainings.”
Appealing to journalists, Ambassador Egwu said “the role of the media in this partnership is invaluable,” expressing great optimism that the project will get the necessary media support, as both the media and the project were geared towards nation building.

Over 100 staff of Krystal lounge and suit were trained at the Saturday project take off , obviously positioning them with better customer relations techniques.
The training held at the Krystal suit, Wuse 2, Abuja, a gesture most of the staff said came at the right time, especially when most companies are struggling to survive global economic challenges.

Babatunde Akinsola
Babatunde Akinsola
Babatunde Akinsola is aNaija247news' Southwest editor. He's based in Lagos and writes on the Yoruba Nation political issues, news and investigative reports

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