Lufthansa Group appoints Adenike Macaulay as new GM Sales

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Lufthansa Group has appointed Mrs. Adenike Macaulay General Manager Sales Nigeria & Equatorial Guinea.

She will be responsible for all the commercial and sales activities of the Lufthansa Group Airlines in Nigeria and Equatorial Guinea, being the first female and Nigerian to take this position.

Macaulay started her career at Lufthansa in 2009 as a business analyst for West Africa responsible for regional results analysis, market and ad-hoc reporting, competitor monitoring and sales planning.

In 2010, she took over leadership of the team as Regional Marketing Manager, directing marketing activities as well as business analysis, pricing and sales support across seven regions in West & Central Africa.

Five years later, Mrs. Macaulay assumed the position of Senior Manager, Customer, Products and Marketing for Sub-Sahara Africa, directing customer relations, product management and marketing activities across Sub-Sahara Africa.

In 2017, her position transitioned into Head Sales, Products and Programs, where she was responsible for the development and optimization of sales products, B2B incentive programs, sales promotions and sales service processes, across the Sub-Sahara Africa region.

She said: “I look forward to a co-operative relationship with our trade partners and continuing the good work of my predecessor in serving our esteemed passengers.”

In her new appointment, Mrs. Macaulay will be based in Lagos, succeeding Mr. Robin Sohdi, who held the position since January 2016.

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