Apple’s New Smartwatch Can Only Monitor Your Heart in the U.S, not Abroad

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Nate Lanxon

(Bloomberg) — Shoppers queuing up to buy Apple Inc.’s latest smartwatch anywhere but the U.S. face an uncertain wait before they can use the product’s headline-grabbing electrocardiogram feature.

Only American customers are being told the functionality will be enabled for them later this year. Apple isn’t even promoting the feature on its international websites, and instead focuses solely on the existing heart rate analysis tool that was present in earlier models.

Apple’s New Smartwatch Can Only Monitor Your Heart in the U.S.
So far, only the U.S. Food and Drug Administration has given clearance, sending the iPhone-maker confirmation on Sept. 11 — just one day before Apple Chief Executive Officer Tim Cook took to the stage at the company’s headquarters to announce the product.

The process of gaining approval from international equivalents to the FDA are underway, according to a person familiar with the matter. No date has been set for a global roll-out, the person said, but they said the feature would be enabled via a software update when certification was granted.

Representatives for the European Medicines Agency and U.K.’s Medicines and Healthcare Products Regulatory Agency didn’t respond to requests for comment. A spokeswoman for Apple declined to comment.

The ECG capability of the Apple Watch helps the device sense atrial fibrillation, an irregular heart rate that can increase the risk of stroke, heart failure and other heart-related complications.

On Thursday, FDA Commissioner Scott Gottlieb said in an interview that the U.S. regulator wants to make it easier for other companies to follow Apple’s lead in integrating products like the Apple Watch’s heart monitor into new consumer gadgets. “The door is open to any manufacturer,” he said.

©2018 Bloomberg L.P.

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Godwin Okafor is a Financial Journalist, Internet Social Entrepreneur and Founder of Naija247news Media Limited. He has over 16 years experience in financial journalism. His experience cuts across traditional and digital media. He started his journalism career at Business Day, Nigeria and founded Naija247news Media in 2010. Godwin holds a Bachelors degree in Industrial Relations and Personnel Management from the Lagos State University, Ojo, Lagos. He is an alumni of Lagos Business School and a Fellow of the University of Pennsylvania (Wharton Seminar for Business Journalists). Over the years, he has won a number of journalism awards. Godwin is the chairman of Emmerich Resources Limited, the publisher of Naija247news.

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