The 3 first steps to branding your business



You might be considering the first steps towards starting your own business, or you could be thinking of ways to increase profits after a lull in sales, but the notion of branding is as vital for businesses now as it always has been. Companies that fail to take into account the advantages of branding as a key element in your business foundation, are more likely to struggle in terms of building a customer base. Without customers, your business is doomed to fail, and branding is one of the most useful tools to use when it comes to formulating your business strategy. These are the best ways to integrate branding into your planning.


Deciding your brand


Before you even start to consider exactly what the best way to brand yourself is, you need to clarify exactly who your target market is going to be. This can be done by looking at the product or service you intend to provide and working out exactly who it is for. This can be done in a number of ways, but market research is the most productive way of assessing and determining exactly who your customers are. You can accomplish your market research in a number of ways, and you can even outsource this part of your business strategy, leaving you free to focus on the daily tasks.


Decide on a Voice


Having a defined and clear business personality is a key part of your branding campaign, and it is consistency that is the important element. Your branded voice should be at the forefront of all communications, whether it’s an internal email, a public Facebook post or that new poster in the window. Keeping the personality of your company clearly defined and consistent across all platforms is a way of telling potential customers exactly who you are, what you stand for and what your philosophies are


Remember the important elements


Having a strong voice is simply the foundation of your brand, but you also need to integrate the peripheral elements as well. Having a logo design and advertising campaign that reflects your brand’s personality is vital, and you need to make certain that you make the most of the available tools. Branding is not something that needs to be expensive, and if you’re not the creative type, then you can use an online logo creator to design the imagery that will often be the first thing that customers see. Marketing campaigns are most effective when they brand-driven, so it’s essential that you make the most of the tools available.


Having a strong brand can be the first step in making your business a success because it provides you with a direction to head in as well as a focal point for yourself and your staff. Strong branding gives your customers something they can rely on and gives your staff something to promote, and with those key areas covered your business is able to consistently move forward. Enhance the experiences of your customers, and you are far more likely to be who they think of the next time that they are considering where to shop.

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Godwin Okafor is a Financial Journalist, Internet Social Entrepreneur and Founder of Naija247news Media Limited. He has over 16 years experience in financial journalism. His experience cuts across traditional and digital media. He started his journalism career at Business Day, Nigeria and founded Naija247news Media in 2010. Godwin holds a Bachelors degree in Industrial Relations and Personnel Management from the Lagos State University, Ojo, Lagos. He is an alumni of Lagos Business School and a Fellow of the University of Pennsylvania (Wharton Seminar for Business Journalists). Over the years, he has won a number of journalism awards. Godwin is the chairman of Emmerich Resources Limited, the publisher of Naija247news.


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